Services
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Step One: Discovery
To start, I will do a deep-dive exploration of your organization’s current brand positioning including competitive analysis, search rankings, go-to-market strategy, and existing marketing plans. I’ll inventory your current branding assets such as signage, sales collateral, uniforms, fleet decals along with an assessment of your website and online presence. As I strongly believe marketing permeates all divisions of a company, I will also review current communications such as recruitment materials, inbound/outbound phone systems, email signatures and so much more.
Step Two: Creation
After reviewing your organization’s current marketing landscape, we will work together to determine objectives and goals going forward. I will develop a detailed plan based on my Five Pillars of Marketing Excellence designed to set you up for greater success!
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The Five Pillars of Marketing Excellence
MY APPROACH
Sales and Go-to-Market Strategy
I will work with you to refine your brand's value proposition and make sure that it truly resonates with your target audience. Whether you need a complete overhaul or just a refresh, I will get to work shaping your brand's identity so that it stands out in a crowded marketplace.
Digital Marketing and Social Media
I will leverage digital marketing techniques to grow your online presence and engage with your audience. This includes SEO optimization to maximize traffic from Internet search engines like Google, social media management, and email marketing. Together, these approaches will offer you a cohesive digital strategy that drives results.
Private Brand Programs
I create private brand programs that enhance your brand's value and competitiveness. This includes developing unique products and offerings that appeal to your target audience, which will foster loyalty and encourage repeat business.
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Content and Campaign Development
I will create compelling content and marketing campaigns that engage your audience and drive conversions. From online content to traditional media, I will guarantee that your messaging is consistent and effective across all channels.
Public Relations
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I will manage your brand's public image, fostering positive relationships with the media and key stakeholders. This includes crafting press releases, managing media outreach, and building strong relationships that promote your brand's visibility.
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Cooperative Partnerships
I will help you establish collaborations that offer strategic advantages, including expanding your brand's presence and reach. This includes identifying potential partners, negotiating agreements, and managing relationships to facilitate mutually beneficial outcomes.
Brand Development and Refreshes
I will work with you to refine your brand's value proposition and make sure that it truly resonates with your target audience. Whether you need a complete overhaul or just a refresh, I will get to work shaping your brand's identity so that it stands out in a crowded marketplace.
B2B E-commerce
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I will develop and implement e-commerce strategies that increase online sales and focus on delivering quality customer experiences. This includes creating a seamless buying journey, managing online catalogs, and optimizing the checkout process.
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